The Virtual Assets Regulatory Authority (VARA) has issued an alert in relation to VESTA PRIME PORTAL CO. L.L.C (commercially advertising as “Vesta Investments”). The company uses the domain name www.vesta-investment.com and operates out of an address 1409, 51 Tower, Business Bay, Dubai, UAE.

VARA Dubai notes that the company may be advertising the provision of Virtual Asset activities in Dubai without the necessary regulatory approvals and misrepresenting its licensing status. As a result, the company has been instructed to take down its website or to include a clear disclaimer that it is not authorized to provide any Virtual Asset services.

According to VARA, Vesta Investments doesnt have a license to provide virtual assets services in or from Dubai, and does not meet Dubai Law No. (4) of 2022 and Cabinet Resolution No. 111/2022, all Virtual Asset service providers must be licensed to operate legally in this jurisdiction.

As such any promotion, advertising, or solicitation related to Vesta Investments has not been approved by VARA, and the company is therefore not allowed to offer, promote, or market any Virtual Asset products or services in Dubai or to its residents.

VARA advises consumers and investors in the UAE to avoid engaging with Vesta Investments for the purpose of Virtual Asset services, and to exercise caution when considering interactions with unregulated entities. Before engaging any firm, verify its status on VARA’s Public Register of licensed/approved VASPs.

This is not the first time VARA offers alerts, fines and communications with regards to unlicensed entities. In October 2025, VARA penalized 19 VASPs for carrying out unlicensed virtual asset activities and for breaches of VARA’s marketing regulations. The penalties ranged from AED 100,000 – AED 600,000 ( $27,000, to $163,000) depending on the seriousness of the violation.